Course Author

Greg Conderacci

For more than five decades, Greg Conderacci has been using the magic of communication to help people lead happier, more productive, and more rewarding lives.

He teaches marketing at The Bloomberg School of Public Health and The Carey Business School of Johns Hopkins University. He has won the coveted “Golden Apple,” a student-voted award for teaching excellence. His private consulting firm, Good Ground Consulting LLC, helps organizations and teams discover and defend their Good Ground – the fertile market niche where their productivity peaks. Frequently, he helps organizations answer their customers’ key question, “Why should I trust you?”

His clients have included a wide variety of health-related organizations: hospitals, hospital associations, insurance companies, medical device companies, physicians, a mental health provider network, a senior care provider, a health policy think tank, health care venture capitalists, a health care information technology company, a health club, and Johns Hopkins Technology Transfer. As a Senior Fellow for the Business Learning Institute for more than 15 years, he has taught hundreds of CPAs how to sell their services. He has also worked with sales teams at organizations like MetLife, Prudential Retirement, UBS, CIBC Mellon, and Bank of New York.

In the 1990s, Greg was Director of Marketing for Price Waterhouse’s information technology consulting practice in the Mid-Atlantic, Mid-Atlantic Vice President of Sales and Marketing for Prudential’s managed care operations, and Chief Marketing Officer for Alex. Brown (America’s Oldest Investment Bank). His final job in investment banking was Director of Marketing for Deutsche Bank Alex. Brown, responsible for marketing strategy, marketing materials creation and design, and sales force coaching and training.

In the 1980s, he created and marketed several innovative programs for the poor of Maryland, including the state’s largest soup kitchen, Our Daily Bread (the Pope ate there when he visited Baltimore). In the 1970s, as a reporter for The Wall Street Journal, Greg covered business in Detroit (mostly autos) and economics out of Washington.

A magna cum laude graduate of Princeton University, he was Editor-in-Chief of The Daily Princetonian; he also holds a Masters in Public Policy from The Kennedy School at Harvard University. A former registered representative and registered principal, he has completed the Securities Industry Institute at the Wharton School of the University of Pennsylvania. For his age, he was a fairly decent ultra-distance bicycle racer and won national age-group championships at 12 and 24 hour races. He has twice ridden a bicycle across America; once in just 18 days. He is the author of Getting UP! Supercharging Your Energy, which outlines his tips for increasing personal energy.

Testimonials for Greg Conderacci: 

  • Greg is the best and never disappoints. I recognize that most of the materials presented were custom developed for Dollar Tree and we really appreciate his efforts. – BLI session attendee, 2023
  • I appreciate the life wisdom Greg injected in these business lessons. Thank you. – BLI session attendee, 2023

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