“If I were to summarize in one sentence the single most important principle I have learned in the field of interpersonal relations, it would be this: Seek first to understand, then to be understood.”
— Dr. Stephen R. Covey, author, Seven Habits of Highly Effective People.
This course focuses on the second part of the Covey formula: speaking and writing in an interesting and compelling way. Whether you’re trying to pitch a prospective client on an engagement or to convince an employee to work over the weekend, your success hinges on your ability to communicate. This two-part course concentrates on the special communication problems leaders face: adapting a message to different constituencies and clients; coaching employees; and business development. A former Wall Street Journal reporter who teaches marketing at the Johns Hopkins School of Public Health, Greg Conderacci will introduce you to the proven communication techniques he has used for decades.
Course ID: SSSBC2
Seven Secrets of Successful Business Communication Part 2: More Powerful Presenting and Writing
Learning Objectives
- Identify the fundamental rules of good business writing
- Determine how to craft presentations, business letters, memos, reports, and e-mails in ways that promote your ideas while meeting clients’ needs
- Apply lessons from this course to make it easier to write and present clearly
- Identify how to feel more confident speaking in front of a group
- Determine how to resolve objections more effectively
Major Topics
- Instantly improving your writing and presenting using a simple checklist
- Laying a solid foundation under your presentation by harnessing The Four Pillars of Confidence
- Clearing the (slide) deck to make your presentation more engaging
- Using your “non-verbal” tools to present powerfully
- Knowing what to say when they say “no”
Advanced Preparations
None
Who Should Attend
Anyone who wants to improve communication skills, especially those in leadership or business development roles
Fields of Study
Communications and MarketingPrerequisites
People who are leaders in their company, department, or firm; those who manage staff: Note: Participants will derive more benefit from this course if they first take Part One: Questioning and Listening to Discover Client Needs.