The book Good to Great: Why Some Companies Make the Leap.And Others Don’t is a perennial business best seller. But in recent years, many of the firms in the book have fallen – spawning another best seller by Jim Collins: How the Might Fall And Why Some Companies Never Give up. Both books together contain many lessons for trouble times. Taken together, they outline a strategic approach to building great organizations while avoiding the pitfalls that can trip even the mighty. This course seeks to help you apply those principles to your practice.
Course ID: GTOG
Great to Good: Using the Lessons of Good to Great AND How the Mighty Fall
Learning Objectives
- Apply Level 5 Leadership
- First Who, Then What
- This course, taught by a Johns Hopkins Business School practitioner faculty member with 30 years of marketing and communication experience, gives you a way to apply the principles of both books to your practice. It includes the Good to Great principles:
- Confront the Brutal Facts
- The Hedgehog Concept
- A Culture of Discipline
- Technology Accelerators
- The Fly Wheel and the Doom Loop AND, the How The Mighty Fall lessons:
- The Five Stages of Decline – and how to reverse them
- How leaders set their companies on the path to decline
- The key “markers for each stage of decline and how to recognize them.
Major Topics
- Test the Good to Great/How the Mighty Fall principles against the challenges you face
- Learn the Good to Great vocabulary that has become part of the language of business
- Discover insights that leverage your efforts over the long run
Who Should Attend
Anyone who is in a leadership position or aspires to be
Fields of Study
Personal DevelopmentPrerequisites
Experience in a leadership position