Course ID: SWD

Storytelling with Data – UK

Storytelling in business is a powerful tool to engage people, connecting them with your message on a deeper level and gaining support, or commitment, to act.
When operating across teams, departments and different customer bases, this influential technique helps bridge the gap of expertise, enabling you to communicate in a way that resonates with your audience, whoever they may be.

We’ve all experienced confusion when trying to understand business messages, either not in our area of expertise or because of their complexity. The T-shaped professional can use stories to provide a way around that, articulating technical/financial, data driven or complex messages with a simplified story which people can easily understand and relate to.

This course was created by a UK instructor.

Learning Objectives

As a result of this training, you will be able to:
• Identify great opportunities to use storytelling for better business impact
• Use this technique to engage colleagues and stakeholders in the value of your message
• Determine how to resonate with your audience and their agenda
• Choose how to address different communication preferences
• Distinguish how to bring financial data to life with compelling narrative and carefully crafted visuals
• Analyze how to get greater outcomes from your interactions through storytelling

Major Topics

Your experience
• Business storytelling
• Resonating with your audience
• Building your story
• Addressing communication preferences
• Data storytelling
• Collaborative practice and review
• Workplace application

Who Should Attend

This practical workshop is for those who want to have better business impact when presenting. It focuses on the stories you need to tell in your role, delving into how to bring together data, visuals and compelling narrative to bring your message to life in a meaningful way. You will collaborate with colleagues to develop, practice and review your own real-world stories so that you can take them back to the workplace and have even greater impact, communicating effectively with the people you work with.

Fields of Study

Personal Development

Prerequisites

This course assumes that you will have some experience of presenting to groups within a business context.

Provider

Business Learning Institute

CPE Credits

6.0

Level

Intermediate

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