The Most Essential Growth Strategies: Clarify Your Firm’s Messaging
Description
In our fast-paced and digital world, it’s easy to overlook effective ways to grow your firm. In this course, you will learn how to develop clear messaging about your firm’s services, the essential ingredients you need for effective digital marketing, and how to turn leads into clients.
This nano learning module will help you understand why firms struggle to talk about what they do in a way that’s compelling to their clients and prospects. You will learn the value of “story” in your promotional materials.
Learning Objectives
Identify messaging mistakes that prevent you from connecting with your clients and prospects.
Recognize the value of story-telling to generate quality leads.
Major Topics
Identify the elements of clear and compelling marketing messages
How to create lead-generating content and strategy
