Description
In an age when word-of-mouth has become weaponized, traditional marketing approaches to brand and reputation are no longer sufficient. This course educates business leaders on the changing market conditions of our Experience Economy, where experience-led brands have begun to dominate. It features an introduction to customer experience, employee experience, and intentional culture management, use cases, and metrics.
Learning Objectives
- Understand the critical connections between the future of work—redesigning organizations so “Employee Experience” (EX) and Customer Experience (CX) reign — and winning the battle for talent and customers
- Through use cases, recognize the numerous competitive advantages of the experience-led organization, how to embark on the change management journey, and the crucial differences between operational data (O data) and experiential data (X data)
- Explore human-centered design thinking and its applicability to desired business outcomes
Major Topics
- Customer Experience as Next-Generation Branding
- Employee Experience as the Future of Work
- Cultural analytics and culture management
Provider
Business Learning Institute
Course Level
Basic
Professional Area of Focus
BLI Leadership
Business & Industry
Future Ready
CPE Field of Study
Business Management & Organization
4
Who Should Attend
Knowledge workers, operational leaders, marketers, HR professionals
Instructor(s)
Ed Bodensiek
Prerequisites
None
Advanced Preparation
None
Location
Live – Online Webcast
Register Now
When
May 20, 2021
8:00 am - 12:00 pm EDT
8:00 am - 12:00 pm EDT
Location
Live – Online Webcast
Total CPE Credits
4
Format
Live Webcast
MEMBER
$175.00
NON-MEMBER
$225.00
Register for this Event
Quarterly Financial Leaders Series: The Business Case for Designing an Experience-Led Organization
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