With 12 words, Seth Godin has captured one of the biggest, most frustrating and difficult-to-overcome challenges of our time: “We’re so busy doing our jobs, we can’t get any work done.”

Until a clear return on investment is defined, many leaders fall back on the status quo, thinking we can dig ourselves out from the avalanche of busy-ness if we just work a little harder. But there are two problems with that line of thinking:

1. We’ll never have less work to do. The problem isn’t what we’re doing; it’s how we’re doing it.
2. Instead of worrying about the ROI, we should focus on the RONI—the risk of not investing.

Today, that risk is huge. Our competitors are working to become future ready. If we don’t, we risk irrelevance at best…and extinction at worst.

Join XCM™ COO Mike Sabbatis and MACPA CEO Tom Hood and attend this on-demand. You’ll earn one CPE credit and learn how new productivity enablement and workflow solutions can help leadership teams work smarter, not harder—and increase their resource capacity to focus on strategies that prepare them for the future and deliver higher business performance.