Does your firm or organization know why it does what it does? Do you have a mission statement? This course will help you identify the importance of why an organization should know its “Why,” how to use backcasting as a strategic planning tool and understand the most important thing about a mission statement.
Learning Objectives
Identify the importance of why a company should know “why it does what it does”
Define how to Use Backcasting as a strategic planning tool
Identify the most important thing about a mission statement
Identify the benefits of a SWOT analysis
Major Topics
Simon Sinek – “Start with why”
5 Step Backcasting Process
Good & Bad Mission Statements
Provider
Business Learning Institute
Course Level
Basic
Professional Area of Focus
Business & Industry
T Shaped Professional Leadership
CPE Field of Study
Business Management & Organization
1.0
Who Should Attend
CPAs, corporate finance teams, business leaders and other financial professionals
