What do you do when an off-the-shelf business planning software program is insufficient to meet your needs? How do you prepare a plan that captures the unique characteristics of your market, your customer base, and most importantly, your product or service? This course takes a pragmatic, hands-on approach to walking participants through the five essential components of a customized business plan. It emphasizes “nuts and bolts” managerial accounting concepts and techniques in order to optimize its utility for business development work.