In today’s fast-paced environment we are constantly being faced with ethical issues and dilemmas. It’s not only what we do that matters but how we do it is just as important. With the increasing popularity of social media and internet access, ethical missteps can become an instant public relations nightmare. Learn to think about ethics from a pro-active perspective to avoid becoming tomorrow’s top story. Using current case studies we will identify the ethical issues, develop alternate courses of action, and consider potential consequences of those actions.