Georgia CPAs – Find a Need and Fill It: Your Key to Business Development
Description
It’s the oldest saw in your business toolbox — find a need and fill it. Yet the fine art of uncovering needs is a powerful tool to help you take your business to the next level. This course helps you reframe your sales and marketing efforts from a traditional solutions-based platform to a more effective needs-based platform. This course is also available in a 2-hour format.
Learning Objectives
Increase the perceived value of what you offer clients
Recognize how to be successful at selling anything including yourself
Determine how many questions to ask a prospective client
Uncover the truth about their client’s “Personal” and “Business” needs
Major Topics
The Real Need
Needs as more effective (and profitable) than delivering services
Questioning and listening skills to uncover needs
Closing skills through needs development
Provider
Business Learning Institute
Course Level
Overview
Professional Area of Focus
T Shaped Professional Leadership
T Shaped Professional Communication
CPE Field of Study
Communications and Marketing
8.0
Who Should Attend
Professionals who promote services, products, services or ideas, or want to grow their business
