Description
Customer Service is moving to Customer Experience, and modern firms must keep up with their clients, or fail at sustainability. Competition is no longer just down the street. Clients are demanding more value, and wanting a shift from reactive reporting to real time services. In the future, the customer experience will be measured by value, contribution, impact and sustainability.
Learning Objectives
- Differentiate between customer service and customer experience
- Recall the three levels of customer relationships
Recognize core organizational and cultural decisions that build a sustainable culture of good customer experience - Recall key points of the Herzberg’s Motivational Theory
- List techniques for delivering great customer experiences
Major Topics
- Methods for defining the client and what their needs are
- Setting business strategy to build loyalty
- The difference between Customer Service and Customer Experience
- Tactics for building a deeper relationship with clients, including personal branding
Provider
Business Learning Institute
Course Level
Intermediate
Professional Area of Focus
T Shaped Professional Anticipating and Serving Evolving Needs
T Shaped Professional Leadership
T Shaped Professional Communication
CPE Field of Study
Communications and Marketing
1.0
Who Should Attend
Professionals in a leadership, supervisory or managerial position.
Instructor(s)
Karl Ahlrichs
Prerequisites
Prior experience working with customers to achieve a higher level of customer satisfaction.
Advanced Preparation
None
Register Now
When
Available 24/7
Location
Online
Total CPE Credits
1.0
Format
On-Demand
MEMBER
$35.00
NON-MEMBER
$45.00
Register for this Course
Next Steps Series – Client Needs: Beyond Best Practices in Client and Customer Service
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