This course enhances your ability to market your practice successfully by developing or focusing your brand identity – and putting it to work for you. A strong practice identity is your best sales asset. This program is designed to help begin or improve your marketing efforts – without the cost of expensive advertising or public relations firms. This course is also available in a 4-hour format.
Course ID: WHAT
Why You? Positioning Yourself Ahead of the Pack
Learning Objectives
- Gain a hands-on experience that you can use immediately
- Combines proven marketing, organizational development and strategic planning techniques in an easy-to-use format
Major Topics
- Quickly develop or focus your firm’s brand
- Incorporate your brand message into your marketing efforts
- Use your brand in the strategic planning process
- Tools to help your team reach consensus around brand development
- Marketing tactics, tips and tricks
Who Should Attend
Industry, practice or firm leaders, planners and marketing officers
Fields of Study
Communications and MarketingPrerequisites
None