Web 2.0 is no fad. It has broken new ground in the way businesses communicate with clients, customers, employees and each other. Blogs, podcasts, wikis, social networks and virtual worlds are accepted – and in many cases, expected – communication tools for large and small organizations alike. Which of these tools might work for your business … and which should you avoid Explore the possibilities here.
Course ID: WEB20
Web 2.0: Less Hype, More Help
Learning Objectives
- Learn how Web 2.0 applications might give your communication efforts a modern boost
- Know where to start and which tools offer the most bang for the Web 2.0 buck
Major Topics
Explore the pros, cons, best practices and keys to success for business blogs, microblogs, podcasts, wikis, social networks and virtual worlds
Who Should Attend
Anyone with responsibility for, or interest in, corporate communications
Fields of Study
Communications and MarketingPrerequisites
None