Course ID: TWRT

The Writer’s Toolbox

Good leaders are good communicators. Good communicators are good writers. And good writers? They’re clear and concise. They’re teachers. They do more with less and inspire others to action. The basics of good writing are more important — and ignored — than ever. In this interactive program, Bill Sheridan gets back to those basics. He’ll teach us a few key skills that will make us better writers, better communicators, and better leaders in the process.

Learning Objectives

After completing this course, you will be able to:

  • Identify the questions that make up “5 Ws” and learn why every good piece of writing can answer each.
  • Answer the most important question facing any writer: For whom am I writing?
  • Say more with fewer words.

Major Topics
  • Say more with fewer words.
  • Write “inclusively.”
  • Be a writer, not a texter.
  • Punctuation is alive and well … and matters.
  • Answer the “5 Ws.”
  • Learn the two secrets to better writing.

Advanced Preparations


Who Should Attend

Anyone who wants to communicate, persuade, and lead with more clarity and consistency.

Fields of Study
Communications and Marketing



Business Learning Institute

CPE Credits


This course is available for your group as:


Let's Roll!

To learn more or customize this course for your group, complete this form and a BLI team member will get back with you shortly.

Or, contact BLI: or
Your browser is out-of-date!

Update your browser to view this website correctly.

Update my browser now