In our fast paced and digital world, it’s easy to overlook effective ways to grow your firm. In this course, you will learn how to develop clear messaging about your firm’s services, the essential ingredients you need for effective digital marketing, and how to turn leads into clients.
Course ID: MEGS
The Most Essential Growth Strategies
Learning Objectives
- Generate quality leads using the firm’s website and email.
- Take prospects through an organized and effective business development pipeline.
Major Topics
- Identify the elements of clear and compelling marking messages
- How to create lead generating content and strategy
- Setting – and achieving – revenue goals
- Phases of the business development pipeline
- Why your firm needs a business development quarterback, and what that role does
Advanced Preparations
None
Who Should Attend
Anyone working in accounting or finance
Fields of Study
Communications and MarketingPrerequisites
None