The truth behind business development or “sales” is that emotion is the fundamental driver of making purchase decisions. We think that logic is the foundation, but logic pales in comparison to the feelings that motivates our actions. The Five Buying Motives is a fun filled course that exposes why we do what we do and how to apply it in a practical sense for business development and growth.
Course ID: FIVEBUY
The Five Buying Motives: Turbocharge Your Sales by Unlocking the Power of Consumer Psychology
Learning Objectives
- Identify the Five Emotional Buying motives
- Apply the five emotional buying motives in the sales process
- Devise sales processes to appeal to each of the the emotional buying motives
- Identify ways to use the Five Buying Motives in marketing applications
Major Topics
- Emotion drives purchase decisions so much more than logic
- Five Emotional Buying Motives
- What and how to structure sales processes to appeal to each of the emotional buying motives
- Why we do what we do and how to apply it in a practical sense for business development and growth
Who Should Attend
Professionals who want to develop their business development skills
Fields of Study
Communications and MarketingPrerequisites
None