According to the Association to Advance Collegiate Schools of Business (AACSB), stories are up to seven times more likely to be remembered than facts or figures alone. In today’s data-saturated environment, professionals who can translate complex information into compelling narratives gain a significant edge in leadership, communication, and client engagement. This course equips accounting and finance professionals with the tools to craft concise, credible, and engaging stories that influence decision-making, align teams, and drive action. Participants will learn how to integrate narrative into presentations, meetings, and business development conversations, boosting both clarity and connection.
Course ID: RASFETC
Resilience in Action: Staying Focused and Effective in Times of Change
Learning Objectives
After completing this course, you will be able to:
- Select and use structured storytelling techniques to improve leadership communication
- Distinguish and translate technical or data-heavy content into audience-relevant narratives
- Select and align teams and stakeholders through clear, purposeful storytelling
- Identify and strengthen trust, influence, and rapport in business development settings
- Recognize and improve communication confidence and executive presence
Major Topics
- Elements of effective business storytelling: structure, purpose, impact
- Tailoring stories to audiences: senior leadership, peers, clients
- Using storytelling to drive alignment, change, and collaboration
- Balancing data and emotion in persuasive communication
- Storytelling strategies for presentations, proposals, and team meetings
- Building a personal story library for leadership and business development
Advanced Preparations
None
Who Should Attend
Leaders, client-facing professionals, team managers, and consultants who want to elevate their communication and influence through purposeful storytelling.
Fields of Study
Personal DevelopmentPrerequisites
None