This course teaches CPAs and professional leaders how to use authority marketing to build personal brands that elevate their firm’s visibility and credibility. By leveraging publishing, public speaking, and digital platforms, participants will learn proven strategies to position themselves as trusted experts, attract ideal clients, and create lasting market influence.
Course ID: AMCP2025
Personal Brand for CPAs: Authority Marketing to Elevate Your Firm
Learning Objectives
- Identify the key elements of a strong personal brand for CPAs and professional service leaders.
- Recognize the difference between traditional marketing and authority marketing strategies to position themselves as thought leaders.
- Identify publishing, speaking, and digital content strategies to elevate their professional visibility and credibility.
- Identify a step-by-step authority marketing plan tailored to their firm or practice.
- Identify the long-term business impact of personal branding and thought leadership initiatives.
Major Topics
- The fundamentals of authority marketing for CPAs
- How to leverage publishing, podcasts, and speaking to build credibility
- Content marketing strategies that generate trust and attract clients
- Real-world examples of CPAs who built strong personal brands
- Frameworks for creating and executing an authority marketing plan
- The business case for thought leadership and influence
Advanced Preparations
None
Who Should Attend
CPAs, firm partners, entrepreneurs, and other professional service leaders who want to strengthen their personal brand, attract more clients, and establish authority in their market.
Fields of Study
Communications and MarketingPrerequisites
None. No prior marketing experience is required.