Next Steps in Networking Strategy – The Art of Relationship Building in a Chaotic World

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Learning Objectives

At the end of the course, participants will be able to:

• Recall and apply the four levels of connection in the development of relationships both inside and outside the organization
• Identify social media that aligns with the target audience for networking
• Compare the differences between prospecting and networking – one is short-term and the other long-term
• Use a modern set of skills to build lasting relationships and achieve personal goals

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Major Topics

Networking is the process of building and maintaining professional relationships that can provide mutual benefits, support career growth, and open new opportunities. For accountants, effective networking is essential for client acquisition, professional development, and industry insights.

Four Levels of Connection

1. Operational connections: These are relationships within your organization that help you fulfill your daily job duties. They include direct supervisors, colleagues, interdepartmental connections, and consultants.
2. Personal connections: These relationships offer individual support, guidance, and mentorship. They often include friends, family, and mentors.
3. Strategic connections: These relationships provide new perspectives, strategic insights, and future opportunities. They may include industry leaders and potential partners.
4. Client connections: For accountants, building strong relationships with clients is crucial for long-term success.

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Advanced Preparations

None

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Who Should Attend

Anyone in an Accounting Firm or any Professional Services firm with an emphasis on client- or prospect-facing positions.

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Fields of Study

Personal Development

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Prerequisites

None

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Provider

Business Learning Institute

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CPE Credits

4.0

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Level

Basic