This course offers a new perspective on networking – we define it as a spectrum of value-driven activities designed to build and grow mutually-beneficial relationships. By embracing generosity as the cornerstone of networking – it’s not what can I get FROM you, but rather what can I do FOR you – networking becomes easier, simpler, and more realistic to do. You will learn a step-by-step process to identify, reach out, converse, and grow partnerships with people across the CPA community, so everyone wins. You will leave with scripts, specific language, and tactics to network both virtually and in person, with a specific focus on how to network at key conferences in your industry, such as AICPA ENGAGE. Ultimately, when you network with honor, you and the other party are able discover new ways to add value to your profession, employer, and industry, thus enabling you to create and grow Your Unicorn Careers – the customized and authentic careers that bring you joy, meaning, and money – and maintain that momentum even in times of uncertainty.
Course ID: NLWWPSG
Networking for CPA Leaders: Craft Win-Win Partnerships in the Spirit of Generosity
Learning Objectives
Upon completion of this course participants will be able to:
- Recognize networking as a value-driven experience, based on the spirit of generosity, that solves a problem for another party, thus making it easier, simpler, and more realistic to pursue, and even fun;
- Distinguish a step-by-step process to find, build, and grow mutually-beneficial relationships over time, both virtually and in person;
- Identify novel ways to connect with colleagues and cultivate partnerships to advance organizational, industry, career, and professional goals;
- Identify specific verbiage, scripts, strategies, and tactics to find, start conversations with, follow up, and advance alliances with others;
- Recognize various methods of networking in person, especially at conferences like AICPA ENGAGE.
Major Topics
- Identify that networking is the most honorable endeavor in which you can engage because it is based on the spirit of generosity;
- Strategies and tactics to grow win-win relationships, including how to find, and initiate contact, converse, and follow up with people, both virtually and in person;
- Scripts and language for what, when, and how to reach out and chat with people;
- Tactics for networking at important industry conferences, like AICPA ENGAGE;
- Methods for leveraging networking to identify pain points that you can help fill, thus enabling the professional triumph and career sustainability of both you and your colleagues.
Advanced Preparations
None
Who Should Attend
CPAs who are either starting their careers or are mid-career and are looking to grow and advance in new ways.
Fields of Study
Personal DevelopmentPrerequisites
None