MBAexpress: Strategy for Success

Does your firm or organization know why it does what it does? Do you have a mission statement? This course will help you identify the importance of why an organization should know its “Why,” how to use backcasting as a strategic planning tool and understand the most important thing about a mission statement.

Learning Objectives
  • Identify the importance of why a company should know “why it does what it does”
  • Define how to use Backcasting as a strategic planning tool
  • Identify the most important thing about a mission statement
  • Identify the benefits of a SWOT analysis

Major Topics
  • Simon Sinek – “Start with why”
  • 5 Step Backcasting Process
  • Good & Bad Mission Statements

Who Should Attend

CPAs, corporate finance teams, business leaders and other financial professionals.

Fields of Study
Business Management & Organization



Business Learning Institute

CPE Credits


This course is available for your group as:


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