Does your firm or organization know why it does what it does? Do you have a mission statement? This course will help you identify the importance of why an organization should know its “Why,” how to use backcasting as a strategic planning tool and understand the most important thing about a mission statement.
Course ID: MBASFS
MBAexpress: Strategy for Success
Learning Objectives
- Identify the importance of why a company should know “why it does what it does”
- Define how to use Backcasting as a strategic planning tool
- Identify the most important thing about a mission statement
- Identify the benefits of a SWOT analysis
Major Topics
- Simon Sinek – “Start with why”
- 5 Step Backcasting Process
- Good & Bad Mission Statements
Who Should Attend
CPAs, corporate finance teams, business leaders and other financial professionals.
Fields of Study
Business Management & OrganizationPrerequisites
None