If you don’t have the time to complete an MBA degree but still want to understand the key concepts, then this course is for you. This course is designed for managers, professionals, and business owners who want to develop a broad perspective to deal more effectively in today’s rapidly changing and increasingly complex business environment. Learn the key elements and components of a traditional MBA while looking strategically at an organization from a holistic perspective to improve business planning and decision-making, You will also learn to recognize how different business processes drive results as well as identify the effective use of key performance indicators to motivate, measure, evaluate, and improve results.
Course ID: MBASTRAT
MBAexpress: Key Concepts of Business Strategy
Learning Objectives
- Define sustainability
- Identify the core principles of sustainability
- Recognize benefits of sustainability
- Identify steps to starting s sustainability initiative
- Identify techniques to develop your creativity confidence
- Identify different types of creativity methods
- Identify steps to starting an international business
- Identify questions to consider when researching international business structure
- Recognize cultural differences to consider
- Illustrate the marketing value by investing in their people
- Identify how business professionals are differentiating themselves in the market place
- Describe ways to strengthen business relationships
- Recognize ways to determine ROI using social media
- Define risk
- Identify sources of risk
- Identify types of risk
- Identify an example of business risk truths
- Identify risk management processes
- Identify the importance of why a company should know “why it does what it does”
- Define how to use Backcasting as a strategic planning tool
- Identify the most important thing about a mission statement
- Identify the benefits of a SWOT analysis
Major Topics
- MBAexpress – Key Concepts of Business Strategy contains the following modules:
- Business Benefits of Sustainability – Triple Bottom Line: Economy, Society, Environment; Bottom Line Impact of Sustainability; Creating a green team; Monitoring success
- Creativity & Innovation – Creativity methods for generating ideas quickly; Breaking through mental barriers; Brainstorming; Innovation; Using the creative side of your brain
- International Business – Business Models; Customs and Etiquette; Communication; Import/Export/Product liability; Guides/Interpreters; International markets
- Masterful Marketing – Determine what lead generation method would work the best for their business (referrals, direct marketing, publish a book, etc.): Recognize that you are in the people business first and it’s people who create the relationships that that drive revenue: Discuss the differences between the various social media platforms
- Risk Management – 5 Business Risk Truths; Risk Assessment Approaches (SWOTS & PESTLES); Risk Evaluation
- Strategy for Success – Simon Sinek – “Start with why”; 5 Step Backcasting Process; Good & Bad Mission Statements
Who Should Attend
CPAs, corporate finance teams, business leaders and other financial professionals
Fields of Study
Business Management & Organization, Communications and Marketing, Management Services,Prerequisites
None