Let’s assume that your competitors are offering similar, if not the same, services as you. And then let’s assume they are using similar technologies. If you are on a level playing field, there is one thing that you can leverage as the ultimate differentiator between your firm and all your competitors, and that is the customer experience. In this session, QuickFee’s North American President Jennifer Warawa will share the key pillars of providing a customer experience that will differentiate your firm from your competition and position you as the best in the market.
Course ID: CETUD
Customer Experience | The Ultimate Differentiator
Learning Objectives
- Uncover the key pillars of providing a customer experience that will differentiate your firm from your competition and position you as the best in the market.
Major Topics
- Segmentation and personalization.
- Quality and reliability.
- Fundamentals of an exceptional customer service strategy.
- Mapping out your client’s “user experience”.
- Leveraging innovation internally and to your clients.
- How to build emotional connection.
- Creating an omnichannel presence.
- The role of ‘voice of the customer’.
- Your purpose, including community and social responsibility.
- Key activities to build trust.
- Measuring what matters.
Who Should Attend
All CPA’s and leaders
Fields of Study
Business Management & OrganizationPrerequisites
None