This course offers a data-driven framework to create, grow, and scale your CPA career and job at any career stage, by aligning your skills, goals, and values with opportunities to serve. You will learn how to create Your Unicorn Career, the customized and authentic career that brings you joy, meaning, and money, and how to shift your current job into Your Unicorn Job, by aligning your technical expertise with emerging client and organizational needs. And you will gain insight into effective opportunity identification, networking, and self-promotion/marketing strategies that enable your professional success and position you as a value creator with your organization and boss, thus offering career stability and growth – even in challenging times.
Course ID: CYUC
Create Your Unicorn Career as a CPA: Stay, Grow, and Scale Your Value and Impact
Learning Objectives
Upon completion of this course participants will be able to:
- Identify a data-driven, step-by-step framework to identify and design Your Unicorn Career (the customized and authentic career that brings you joy, meaning, and money) within the CPA profession, whether in public accounting, industry, government, or advisory roles;
- Recognize opportunities to reframe your current role into a high-value Unicorn Job by aligning your technical expertise with emerging client and organizational needs;
- Distinguish opportunities for strategic relationship-building and networking, grounded in generosity and professional trust, to uncover hidden client opportunities, engagements, and career pathways;
- Identify and articulate your distinct CPA value proposition, to elevate visibility, credibility, and influence with clients, partners, and stakeholders, thus positioning yourself as a trusted advisor rather than a transactional service provider;
- Recognize and act on opportunities to expand services, deepen client relationships, and drive measurable impact in a rapidly evolving accounting landscape.
Major Topics
- Application of a structured, data-driven framework for career planning, development, adaptability, long-term sustainability, and growth;
- Tactics to better understand your skills, abilities, and value as a CPA and leader;
- Identification of organizational pain points and underlying systemic issues that you can help alleviate with your expertise;
- Strategies for effective, win-win networking (relationship building) based on the spirit of generosity;
- Development and communication of a professional value proposition;
- Techniques for role redesign (job crafting) to enhance alignment and value creation and ensure job stability and advancement.
Advanced Preparations
None
Who Should Attend
CPAs who are either starting their careers or are mid-career and are looking to grow and advance in new ways.
Fields of Study
Personal DevelopmentPrerequisites
None