Business Model Competition: A New Dynamic for Strategy Traditionally, people have thought of competition between firms within an industry. Increasingly, we are learning that the most significant competition can arise from companies from different industries or with different business models, as industries blur and competitive advantages shift. In this talk, the business model concept is described, the tell-tale signs of business model erosion are identified and ideas for discovering your next business model are discussed. This can be extremely hands-on, with a workshop component if that is desired, and include a diagnostic for the robustness of a business model. This talk was featured in a Harvard Business Review article published in January of 2011. Disruptive Innovation and Category Evolution Clayton Christensen famously introduced the concept of ‘disruptive’ innovations some years ago. In this session, we’ll review those ideas – that the most powerful sources for growth can be non-users, that often the biggest threats come from places which incumbent players do not find attractive, and that low-end markets can be highly disruptive to one’s business model. Disruptive innovations in this talk are placed within the context of category evolution as a way of identifying which types of firms will be at an advantage and which will be disadvantaged as categories evolve.
Course ID: BUSMODEL
Business Model Competition & Disruptive Innovation
Learning Objectives
- Become familiar with the business model concept
- Identify the tell-tale signs of business model erosion
- Upon completion of this course, participants will:
- Walk away with ideas for discovering your next business model
- Review the ideas of Disruptive Innovation and Category Evolution
- Discover how Disruptive innovations are placed within the context of Category Evolution as a way of identifying which types of firms will be at an advantage and which will be disadvantaged as categories evolve
Major Topics
- Business Model Competition
- Industry blur and competitive advantage shift
- Tell-tale signs of business model erosion are identified
- Discovering your next business model
- Disruptive Innovation and Category Evolution
Who Should Attend
Everyone
Fields of Study
Business Management & OrganizationPrerequisites
None