Is it marketing or is it sales And, does it make a difference This short course explores those key questions – and their implications for growing your business.
Course ID: DMBD
Business Development: Distinctions Between Marketing and Sales
Learning Objectives
- Differentiate among the “Big Three concepts in business development: sales, marketing and wasting your time and money
- Use tips to improve the first two and avoiding the third
Major Topics
- The most important thing sales and marketing professionals can do
- The biggest mistake
- Building better brand buzz
- “Karma-based” marketing – and how it can work for you
Who Should Attend
Those who want to grow their business
Fields of Study
Communications and MarketingPrerequisites
Some experience in business development