In their ground-breaking book “Blue Ocean Strategies, How to Create Uncontested Market Space and Make the Competition Irrelevant,” Chan Kim and Renee Mauborgne argue that traditional competition-based strategies (red ocean strategies) are not sufficient to sustain high performance. Instead, you have to create “blue oceans,” the unknown market space, untainted by competition, where demand is created rather than fought over. This course will give participants new insight into innovative business strategies.
Course ID: BOI
Blue Ocean Innovation: Market-Taker to Market-Maker
Learning Objectives
Gain an understanding of the key concepts and tools introduced in “Blue Ocean Strategies” Understand how these concepts can help organizations unlock there own market-making engine of value and innovation
Major Topics
- Creating blue oceans: What does that mean
- Explore opportunities to create blue oceans
- How to strip away conventional wisdom, deconstruct market obstacles and boundaries and form a “reconstructionist view”
- Why innovators should not accept limiting market structures
- Moving from supply to demand: From a focus on competing to a focus on value innovation-creating innovative value to unlock new demand
- Understand why focusing on new market demand allows organizations to generate diversified, higher-quality and more sustaining revenue sources
Who Should Attend
Professionals seeking innovative business strategies
Fields of Study
Communications and MarketingPrerequisites
An interested in innovative business strategies