Competing on price is a losing game (no one wants to be the cheapest accountant) and competing on service is seriously difficult in a commoditized industry. What’s left is client experience, and it can be your company’s ultimate differentiator, creating a competitive advantage that cannot be copied. When you create a remarkable experience for your customers, they become your best marketers and salespeople, staying loyal longer and referring you to others.
Course ID: RCEBCA
A Remarkable Customer Experience Is Your Biggest Competitive Advantage
Learning Objectives
After completing this course, participants will be able to:
* Identify the types of experiences people share most often and why.
* Recognize (and apply) an easy, 5-step framework for creating remarkable, shareable experiences.
* Recall examples from many other companies across industries that have been successful with these simple, practical, and inexpensive ideas.
Major Topics
* Client experience as a competitive differentiator
* Case studies from multiple industries
* Building referrals through remarkable experiences
Who Should Attend
Leaders/providers in customer service, sales, marketing, operations, e-commerce
Fields of Study
Communications and MarketingPrerequisites
None