Course ID: LFP

Lifecycle Financial Planning – Behavioral Biases

If you have been a practitioner for any length of time, you know that there is often a difference between what clients should do and what they actually do. Have you ever wondered why that is? In this course, we will explore how we make decisions with less than perfect information. Through real-life examples and case studies, we will examine common behavioral biases and how to deal with them.

Learning Objectives

After completing this course, you will be able to:
•Recall the difference between the rational economic person concept and behavioral economics
•Recognize how common information processing and emotional biases affect client financial decisions
•Identify how standard of living risk affects a practitioner’s methods in dealing with behavioral biases

Major Topics
  • Rational Economic Person Theory
  • Fundamental Behavioral Finance Theories
  • Information Processing Biases
  • Emotional Biases
  • Dealing with Behavioral Finance Biases

Who Should Attend

CPAs and financial advisors who want to know more about basic behavioral finance biases exhibited by investors

Fields of Study


Basic understanding of client financial needs

Business Learning Institute

CPE Credits


This course is available for your group as:


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