Course ID: CMH

Content Marketing: How to Grow Your Business Through Innovative Content Funnels

Content marketing is a genuine way to increase prospects, keep leads engaged, and convert more sales. This course will teach you how to create a content strategy that fills your sales and marketing funnel.

Learning Objectives

After completing this course, you will be able to:
-Distinguish a content strategy to increase leads through content and information
-Identify content to keep potential customers/clients engaged, even when they’re not ready to buy
-Distinguish trust with current and prospective customers
-Recognize how to increase your visibility as industry experts and solution providers
-Recall the mistakes many companies make on social media
-Indicate how to create content on a regular basis without having to spend a fortune
-Recall how to use your current customer base to increase referrals and shares

Major Topics

-How content marketing works
-What type of content to use
-How to develop content consistently
-Increase your market visibility and be seen as industry experts
-Strengthen trust with prospects and current customers

Who Should Attend
  • Marketing professionals
  • Sales professionals
  • Executives

Fields of Study
Communications and Marketing



Business Learning Institute

CPE Credits


This course is available for your group as:


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